Hilarious Video Tells the Real Story Behind the Chicken You Eat
“Consumers may think they are making a good choice by choosing ‘the white meat’ when eating out or shopping at the supermarket, but almost all chicken is produced and processed under conditions that are really appalling, making it unfit to eat.”
The video, loosely inspired by Portlandia’s “Is it Local?” is pretty awesome.
The Meat Atlas: Facts and Figures About Industrial Food Production
With more stories in the news about the negative impacts of industrial meat—pollution, dietary diseases and farmers losing livelihoods and lands—the topic is also becoming somewhat of a media darling.
Now we have another tool to help in the debate: The Meat Atlas. This unique, graphic and highly accessible new guide examines the many aspects of the global meat system—from water pollution to gender equality and from obesity to antibiotics. It includes data on, for instance how much public money is spent on livestock …
Millions of pounds of low-dose antibiotics are administered to livestock every year—not to treat diseases, but as a way to speed up the animals’ growth. Pumping an excess of antibiotics into livestock increases the likelihood of bacteria becoming resistant to the drugs. This in turn, makes human illnesses less treatable.
Recently, Sen. Feinstein (D-CA) introduced a bill, Preventing Antibiotic Resistance Act, which would require the Food and Drug Administration (FDA) to limit the use of unnecessary antibiotics in livestock. If it passes, farmers would only be able to use antibiotics to treat sick animals as prescribed by a veterinarian and not to make livestock grow faster or to compensate for overcrowded living conditions—as they currently do.
Today, through our cooperative effort with brands Heritage Foods and Fork in the Road, we have built a profitable vertically coordinated production, marketing and distribution system. It truly is an equitable food system because everyone in our value chain can make a fair profit, from our customer partners to our farm families.